Relational vs. Transactional

Over time, the customer interaction with business has become more transactional. This phenomenon is most likely because of more readily available information. Businesses choose their position on the scale of relational to transactional. You can tell where on the scale a business falls by their level of customer interaction. ┬áIn The Wizard of Oz, the wizard would have been far less trustworthy had he stayed behind the curtain. Our business is considered quite relational. Especially…

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