Have you ever gone to a movie and told yourself that if there was ever a sequel, you would see that too?
That’s what our customers are telling us as we complete their home improvement projects. Not all performances are set up for sequels, and others have as many as 6 performed over a span of several years. This year, we have performed sequels on 12 homes with 2 more currently in pre-production (compared to 7 and 3 respectively last year).
Each year, we track how prospective customers find us. The 10 categories include direct marketing, site signs, trucks and three different referral sources. From year to year, the distribution varies slightly, with the most dependable sources being repeat and referral. This year, calls from repeat customers have increased from last year by 7%.
The following are a list of sequels performed this year, including the years previous projects were performed.
Auer 2013 | 2014 | 2015 | 2016
Crane 2014 | 2016
Day 2014 | 2016
Finkbeiner 2013 | 2016
Heuberger 2013 | 2016
Huang 2008 | 2009 | 2016
Olynyk 2008 | 2009 | 2015 | 2016
Ruthford 2000 | 2005 | 2007 | 2008 | 2016
Schuurman 2006 | 2007 | 2009 | 2016
Smith 2006 | 2011 | 2014 | 2016
Syme 2009 | 2011 | 2012 | 2013 | 2015 | 2016
Thompson 2014 | 2016
Wright 2013 | 2016
Zobrist 1992 | 2007 | 2008 | 2014 | 2015 | 2016
Our high rate of repeat and referral customers is not by accident. Saying what you’ll do is one thing – doing what you say is something else entirely.
Accountability may be the secret to this phenomenon. It could also be our people that are requested by name. Or perhaps it’s our brand. Whatever the reason, the critics are asking for more.
For more information on how to schedule a consultation for your next project, whatever the genre (kitchen, bath, addition, outdoor living space, specialty room, etc.), contact us through our submission portal. We’re eager to establish new performances and help develop your next sequel.
About the author
Michael Tenhulzen, Director of Tenhulzen Residential, Bellevue, WA
