Creativity is unleashed in this phase of the process. Using the approved concept and budget as a guide, space planning and material selections are coordinated in a collaborative process.

Before each development meeting, an agenda is prepared, followed by a report of decisions and pending items for the next meeting. This prevents the discussions from going off topic and provides a written record of the key elements of the design from which to build on.

The foundation to any great script is the accuracy of assessing the existing structure. As-built drawings provide the canvas for space planning with advanced 3D modeling software. The combination of developing the plan and finishes is the storyboarding process.

Preliminary material selections are prepared to represent the conceptualized palette.