Preferred Vendors
A.V.A.T.A.R.
Our Preferred Vendors are recognized each year through our Annual Vendor And Trade Awards Recognition (A.V.A.T.A.R.) program. We honor the partners who help us deliver exceptional work. Each year’s themed poster includes and acknowledges our preferred vendors within the artwork.
This page highlights those trusted partners and their essential role in every Tenhulzen Residential project.
The Making of A Poster
Crew of Performers
In 2012, Michael and Traci Tenhulzen began looking for a way to re-brand the company’s image to differentiate from local competition. Their post-completion interviews with 20 remodeling customers over the past 3 years exposed them to valuable feedback, including one consistent element: “you do what you say you’re going to do”.
That element was reduced to “performance”, and the entire crew were trained to perform as if on stage.
Within a couple years, the branding effect led to a company-wide implementation of movie-themed components. From red carpet events to directors chairs in the conference room, the company had undergone a transformation that included modified job titles, processes and terminology.
The next logical step was to create a series of annual crew composites out of popular movie posters. Each has significance to some element of the year in review.
