November 2017
In my experience, there are 3 types of wine consumers: Fashionable, Casual & Sophisticated. Fashionable wine drinkers don’t really know what they are drinking, and purchase on an as-needed basis. Casual wine drinkers generally belong to a few wine clubs and keep a couple dozen bottles on hand for food pairings and parties. Sophisticated wine drinkers consider themselves critics and store vast quantities as consumable art.
If you consider yourself sophisticated, and free standing chillers are taking up space in your garage, perhaps it is time to consider a cellar instead.
So now that you’ve read this far, you’re probably wondering what something like this costs? Because each one has its own unique set of circumstances, the total investment can vary quite a bit. The discussion generally starts around $15,000 for 300-500 bottle capacity. Duration of design and construction also vary with size, position and level of detail.
And just in case you’re wondering where I fall on the spectrum: a casual consumer with sophisticated tendencies. We are surrounded by some of the finest wine makers in the world. Please join me in raising a glass to the exceptional product produced in our own back yard.
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